Social Media in the Fire Service
Probably others that I’m too far out of the technology loop to even grasp, being of the MySpace generation.
Social media platforms connect public safety institutions with a wider audience than could have been dreamed up twenty years ago. You can post about checking smoke alarm batteries, knowing two ways out, upcoming PR events and even hiring notices. Image-based social media platforms allow departments to proudly share images of their patron’s tax dollars at work. Your department might even use social media to field questions from the public on any number of subjects.
These are all wonderful examples of putting trendy technology to work, but social media is the ultimate modern example of a double-edged sword.We must accept that there will be times when Facebook, Twitter, and Snapchat will leave us at a huge disadvantage.
Consider the guy boasting a “Find em’ Hot, Leave em’ Wet” cut-off tee shirt, or the tried and true classic “I Fight What You Fear With a Big Hose” variety of bumper sticker. He likely owns at least one shirt that reads “Hold Still While the Nice EMT Cuts Your Clothes Off.”
This fellow has almost certainly tagged his place of employment as “ABC Fire Department.”
This is a problem.
The rise of social media has put everyone and everything under a microscope. Just ten short years ago, if you said or did something dumb in public there was at least an outside chance it wouldn’t wind up on Facebook (or maybe MySpace?). Now? Anyone that has had the pleasure of watching Fail videos knows that nobody is safe.
I believe the technical term is going viral.
If a man or woman in uniform so much as farts out of turn, you can believe it will become news. As the old guys explained to me in the not-so-distant past; “Anything stupid you do is now newsworthy. Simply add local firefighter to the title, and by God, you have a story…”
And that’s fine. I don’t mind that in the least. As public servants, you give up certain comforts enjoyed in other careers, other lifestyles. Anonymity is one of them. And to be honest, if I’m a taxpaying citizen, ignorant of firehouse traditions and humor, I don’t know if I would want Firefighter “Find-em-Hot” touching my family.
You see, Firefighter “Find-em-Hot” is viewed by the public, unfairly or otherwise, as a direct representation of the taxpayer’s hard-earned money. You and I know that Find-em-Hot is a good guy and a quality firefighter, the type that would cover your shift, give you his last dollar and give your kids a ride home from school all in the same week. The public, however, doesn’t know Find-em-Hot on a personal level. All they see is a man in a tasteless shirt that supposedly works for them. Represents them. Takes their money.
Think of taxpayers as shareholders in a large company; they have only an arbitrary interest in day-to-day operations, and rarely get involved in company affairs. So long as the doors go up and blinky lights go out, they really couldn’t care less about the business aspect of things.
Unless they see something that they think could hurt their stock. Or in this case, waste their money.
The average taxpayer probably pays more for their favorite chain-restaurant sub than they contribute to your personal salary in a year, but lead them to believe that their investment of $3.85 is being squandered and you will quickly invoke their collective wraths. Just like stock in a large, stable company- good news is good news, but no news is also good news.
Enter social media…
- A firefighter in Earle, Arkansas suggested on social media that kneeling football players “… should be shot in the head.” *Fired.
- A fire Captain in Columbia, South Carolina, upon hearing that protesters had shut down a local highway, suggested that they had “… better not be there when I get off or there is gonna be some run over dumb a.” *Fired.
- A probationary firefighter in Detroit, Michigan brought a watermelon to work as a gift for his crew. *Fired
- Even after support was offered from his African-American co-workers that no harm was intended. Why? Because it doesn’t matter what your co-workers think. It’s about your stockholders and your image. No CEO (Chief) wants to give the impression that they linger in the gray area on sensitive social issues.
- Firefighters in Westfield, Texas filmed the hazing of a rookie firefighter by securing him to a backboard and pouring water and other food products on him. *One suspended, five fired.
- One of the more heinous examples of late; a Franklin Township, Ohio firefighter (using the term as loosely as possible) suggested on social media that if a house was on fire, and both a dog and a black man were trapped in said fire, that he would save the dog “… because one dog is more important than a million n******.” *Resigned.
Likely the old “A or B” option. This sparked local debates about freedom of speech. I will say it very slowly; The. First. Amendment. Protects. You. From. The. Government. It. Does. Not. Protect. You. From. Your. Employer.
Moral of the story? Your township, city, district or village will not even pretend to allow themselves to appear sympathetic to some causes, messages, and activities. I don’t say this a lot (kidding), but it’s time to pay some overdue kudos to cops. While we have spent decades being the well-liked, lovable goofballs of public service, they’ve been building a brand. You don’t see cops wearing “My Other Handcuffs Are Furry” shirts in public. And if you do? While that would be hilarious, they likely aren’t seen wearing it again if a supervisor hears about it. Because… perception.
Cops, collectively and for the most part, have put a lot of work into the illusion that they have their shit together at all times.
We are not as persistent in this endeavor.
I view this as the biggest thing separating us from cops; real respect for the position.
If we’re really honest with ourselves, the biggest reason we have a more positive public image than our brothers and sisters in blue is that we can’t send our citizens to jail, and we usually don’t inconvenience them or cost them too much money.
Don’t believe me? Conduct an inspection at a usually-friendly local business and look for the change in body language when you find something expensive that needs to be corrected. The metamorphosis form “thanks for all that you do” to “%$#@! firemen” can occur at break-neck speed. That warm, fuzzy, feel-good cushion we have enjoyed since well before I started in fire/EMS is beginning to wear thin.
But I digress… To bring it to a close;
Diamonds may be forever, but online activity is forever-adjacent. For this reason, my social media accounts identify my employer as simply “Fire Department,” and I’m still on the fence about providing even that much info.
Stay safe, and think twice before you click “share,”